Communications understood as exchange of information is relevant for every branch of trade. The ways of telecommunications have changed recently: landline, mobile communications and internet are more and more coalescing. Multifunctional as well as quick communication via mobile phone and internet goes without saying. Media suppliers need to adapt to the new means of communications. Customers with different demands and requirements need to be defined, analysed and informed. Providers and suppliers of telecommunications solutions and media offer service packages and products, which still open up markets and pique new customers' demands in increasingly growing cutthroat competition.

In order to analyse as well as improve understanding customers' demands and requirements, infas can assist you with selective market research B2B and B2C in the following areas:

• Customer satisfaction surveys
• Profile and image measurement
• Price analyses
• Determination of market potential
• Marketing effectiveness research
• Evaluating companies' service communications, such as complaint management
• GPS-assisted efficiency measurement of outdoor-communication

One regular product of infas in the area of telecommunications is the infas Telecommunications Monitor.