Market development

Assured findings, from which precise measures can be deduced – infas market research pursues this objective. In doing so it is indispensable to understand the markets to be surveyed and to know the sectors and its problems.

infas knows to pose the right questions and to analyse the answers reliably. infas thus benefits from its distinctive socio-scientific know how as well as from more than 50 years of research experience.

Market research shows that sometimes trivia decide on product assessment: drug stores enjoy an extraordinarily high customer satisfaction, in the matter of parking space and bike racks, however, they do pretty poorly. Multivariate analyses show that the influence of these two factors on the overall assessment cannot be undervalued.
Are the fruits on top or at the bottom? That is determined by specialty chemistry. infas interviewed customers for a manufacturer: not the consumers of yoghurt, but the creameries. That is even more fascinating than one would have guessed at first glance. Therefore, one of infas's specialties is market research for specialties.
How does one satisfy customers, when packaging is unsuitable as advertising space and even the product's quality is standardised? Producers of industrial gases face this problem. When product-related distinctive features are almost completely absent, an especially convincing service concept and high customer orientation are the only help. This means which not least regular customer surveys carried out by infas.

For some topics and on the basis of its long-term experience infas has developed partly standardised research instruments such as:

  • infas KM – monitoring and measuring system for all questions with regard to customer relations for the identification of satisfaction, loyalty and expectations.
  • infas uses an extensive micro-geographic database and combines different research disciplines for regional market research. Thus allowing for addressing customer potentials on a small scale for example.
  • infas service check, an instrument from infas KM, can analyse service performance or even complaint management.
  • Regular infas monitoring surveys in the areas telecommunications, energy and transport: these surveys lead to comprehensive sector data and shed light on trends and developments.

Contact

Robert Follmer

Head of Department Market and Transport Research

Tel. +49(0)228/38 22-419
r.follmer(at)infas.de