Many empiras studies conducted by infas have a study-specific visual design. We employ numerous graphic and text experts to ensure clarity, comprehensibility and unambiguity within survey tools through design and content.
infas has good reasons to pay close attention to the design of survey instruments and supporting material: it ensures the validity and reliability of an examination and thus its quality. Last but not least, the way in which participants communicate with one another in the course of a survey also contributes to the external perception of the client. This is another reason why outstanding design is a must and an important part of quality assurance. The user guidance in the surveying instruments and accompanying materials is designed by infas independently of the state-of-the-art research method in communication design.