Energy market research

Energy transition, rising readiness of customers to switch their electricity supplier, legacies and a scratched image pose challenges for the energy industry. Digitization, smart technologies and new distribution options also offer great opportunities. The infas energy market research shows well founded and data-based successful ways into the future.


Vendors in the energy market demand considerable adaptability. The competition has intensified. Both business and private consumers weigh between the desirable, their willingness to pay and the practicability of solutions. Digitization and the resulting smart home or smart meter solutions are constantly evolving. It is still often unclear which technology will prevail and how.

infas helps vendors find their way through the labyrinth of possibilities. We analyse which innovations are enforceable in the population or with industrial customers, which arguments help smart home to achieve a breakthrough, and which new combinations of offers or tariff constellations promise a competitive advantage.

Regular infas energy market research:

  • empirical studies on the image of energy suppliers, the willingness of customers to switch and the relevance of ecological offers;
  • potential and acceptance studies on new technologies such as smart meters or smart homes and other digitization strategies;
  • innovation research in the field of product bundling and digitalisation;
  • empirical studies on tariff policy and pre-tests of new fare offers;
  • potential studies for environmental policy measures in the context of the energy transition, such as emission protection or energy saving measures.

infas energy market research regularly uses the market and geo data of its sister company infas 360. Combined with survey data, analyses are possible that enable immediate regional implementation, such as micro-geographic evaluations for the spatial distribution of customers and thus planning data for marketing and sales.