Public transport plays an equally important role in achieving climate targets or securing future mobility in agglomerations and rural areas. At the same time, public transport is in strong competition with private transport and new mobility services
We determine the relationship between customer perception and the company's success and, if desired, put all aspects of the customer relationship to the test. We offer a variety of different market research tools and allow a comprehensive analysis of offers in public transport. In public transport market research, we regularly conduct:
- Intermodality and multimodality studies and the perspective role of public transport;
- Quality Management: Standardized or individualized passenger satisfaction research. We offer either the survey tool TRAM, which is comparable throughout Germany, or a measurement of customer satisfaction and loyalty tailored to the respective regional situation (also in the context of DIN EN 13816 and DIN EN 15140);
- Qualitative investigations to take stock of customer contact points through specially developed observation procedures;
- market potential analysis of transport services, taking into account alternatives, pricing and user preferences;
- Acceptance analyzes for introducing or checking tariff variants;
- Analysis of incident management, for example by means of a logbook, in particular taking into account Regulation 1371/2007 EC;
- investigations into new customer entry into public transport with a focus on sales and tariff aspects;
- reviews of information practices in the operation, especially with a focus on digitization;
- studies on the review of communications in public transport; Target group analyzes for the optimal addressing, impact measurements and concept tests of advertising or information systems (also under consideration of Regulation 1371/2007 EC).
The sister company infas 360 GmbH provides infas with a comprehensive stock of market and geodata. For infas studies in public transport market research, survey data for geospatial data as well as customer data are combined if necessary for comprehensive analyzes. This procedure enables microgeographic evaluations for the spatial distribution of customers.