Staff and organization

Employer image analysis

In the fight for the best employees in the respective industry, the image of a company, in other words employer branding, plays a decisive role. In addition to financial aspects, the decision for an employer is tied to the expected conditions. At the same time, the subjective impressions do not have to agree with the objective conditions.

infas analyzes the employer branding of a company. infas employee research determines how an employer is perceived by potential employees. Which facts are known, what prejudices exist and how does the examined company fare compared to the competition? With the help of infas employee research studies, concrete optimization options are identified and prioritized so that employer branding can be efficiently optimized