Few things in Germany enjoy as much international recognition as the automotive industry and its component suppliers. German companies are among the best in the world. This leadership should not hide the fact that the industry is facing structural changes.
This change for regulatory and technological reasons requires innovation in many areas. The infas automotive market research empirically examines the future viability of new concepts and the potential of new products and services. In doing so, we supplement the technical perspective with a social scientific classification.
infas' automotive market research includes:
- trend studies for the automotive and supplier industry,
- studies on electromobility,
- Acceptance analysis for new technologies, such as driver assistance systems or automated driving,
- analysis of digitization strategies at the product, service and distribution levels,
- Acceptance of new mobility services such as car sharing or intermodal or multimodal concepts.
Automobile market research at infas is part of Infrastructure Research, which conducts general mobility research, public transport market research, regional research and energy market research. The close connection ensures a close-to-reality integration of automotive market research with influencing topics.